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HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a colouring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide.


Our evolution from 1970 to the present.
The same amazing formula, evolved & upgraded packaging!



For over 40 years our products have been inspired by the nature and well-being of women, our challenge is to enhance their natural beauty by taking care of their hair. This is the spirit that still characterizes our philosophy.


Our products are like our brand, simple and timeless, the symbol of our heritage and of our knowledge. Herbatint has always been the most natural alternative in the field of permanent colouring. Colors, nuances, and shades offer each woman the color that best expresses her personality.


A true art in creating the best results while keeping hair healthy.

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Nature & Sustainability

Our focus on naturalness drives us to use the purest raw materials, from the pharmaceutical industry, and carefully selected organic plant extracts. This focus goes right down to our packaging, which is 100% recyclable. We are advocates for animal rights and support the abolition of all forms of exploitation.


Research & Quality

Passion and dedication lead us towards innovation and research. Delicate and finely balanced formulas, perfected over time, are specifically designed to provide the safest and most natural alternative in hair colouring.


Expertise & Specialisation

We have an exclusive commitment to beauty and the well-being of color treated hair. This long tradition is enhanced over the years by dynamism and consistency, the know-how that day by day guides the production and marketing of our product.


Loyalty & Trust

Honesty, trust, cooperation, mutual respect, and above all transparency and excellence are the core foundation of all the relationships we establish. We pride ourselves on our trustworthy products with accessible prices resulting in satisfied customers since 1970. 


A commitment to respect the planet and living beings that inhabit it:

Herbatint campus awarded LEED certification

In 2018 the new Herbatint Campus, hosting the offices and the production facility, was awarded the prestigious LEED certification (Leadership in Energy and Environmental Design) issued by the US Green Building Council. The decision to certify the whole campus, where the production unit, logistics and office building are located, required the implementation of high quality and performance standards in terms of reducing the resources used and indoor comfort. The result was a sustainable building with high comfort levels for its users, perfectly blending in with its natural surroundings.

Check out our profile on the website of the Green Building Council, find out more about our facility to learn more about our headquarters.


Certified B Corporations®

Certified B Corporations® meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. They redefine success in business believing that business impacts and serves more than just shareholders and has an equal responsibility to the community and to the planet. Antica Erboristeria, the Herbatint Company, became a B Corp™ because we share these core beliefs and decides to integrate them in the company’s growth and development process. Visit our profile on the B Corp website.

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Zero Impact Web

Antica Erboristeria joins Zero Impact Web®, to reduce and offset carbon dioxide emissions that are derived from the use of the internet. This is done by contributing to the creation and protection of growing forests, a small action that can yield major results.


Cruelty Free & Vegan

Antica Erboristeria supports the cause of animal rights, siding against animal testing, in support of the abolition of all forms of exploitation. In addition, it certifies that its products do not include any element from animals, thus meeting the needs of a growing number of consumers.

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Green Packaging

Among the major eco-sustainable initiatives adopted by Antica Erboristeria for environmental protection, it includes the use of fully recyclable packaging that can be reused, thus raising consumer awareness on environmental issues and allowing them to reduce waste. Herbatint’s packaging uses only materials from responsibly managed forests.
Antica Erboristeria has improved its environmental impact with the use of polyethylene for the new bottles created during the recent packaging redesign. The use of polyethylene and its consequent weight diminution for the bottles, has allowed a reduction of the carbon footprint (GWP), energy (GER) as well as water (H2O). Conai, the Italian Consortium for packaging, has just rewarded Antica Erboristeria as one of the winners of its project called “Pensare Futuro”, that promotes packaging with low environmental impact.


Herbatint has received several awards and acknowledgements thanks to its focus on innovation & quality.

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