New look, same trusted formula. Our packaging may be fresh and modern, but inside, you’ll find the same gentle, ammonia-free hair colour you’ve known and loved for over 50 years.
Say goodbye to harsh chemicals and hello to vibrant, natural-looking permanent hair colour that lasts. Crafted with 8 organic herbal extracts that care for your hair while delivering salon-worthy results at home, you’ll achieve natural shine, leaving your hair feeling soft, radiant and grey free*.
Why you’ll love it:
- No ammonia, no fragrance, no parabens, no alcohol
- Gentle on sensitive skin (dermatologically tested)
- Mixable shades so you can customise your colour
- Resealable bottles = zero waste
- Vegan, cruelty-free, and made with love for your hair and the planet
*Want complete grey coverage? Stick to shades 1N to 8N. Want help in choosing the right shade for you? Take the quiz here.
Loving a different tone like Ash, Copper, Mahogany or Golden? Just mix it 1:1 with the matching Natural (N) shade to cover 100% of greys. For example: equal parts of 7C + 7N = flawless grey coverage with a natural ashy result. Learn how to mix your perfect match here.
